In Amazon; E-Book Selling Rate Is Higher Than Printed Book
This new evidence that showing a threat to the digital format printing industry.
Online retailer Amazon.com recently announced that sales of its electronic book far exceed the print book sales.
“The format has been following the Kindle format hardcover book,” said Amazon Chief Executive Jeff Bezos, as quoted from the LATimes.com site. According to Bezos, Amazon’s electronic book sold 80 percent more than the printed book. In fact, according to Bezos, Amazon has been selling hardcover books for 15 years. Meanwhile, sales of electronic books on Amazon were only 33 months. Bezos predicted e-book sales spike occurs due to drastic price cuts player portable e-book, Kindle. Some time ago, Amazon’s Kindle price cut from U.S. $ 259 to U.S. $ 189.
Discounts are done only moments after Barnes & Noble also cut the price of their e-book reader products, while Nook, cut to U.S. $ 199 and introduce a valuable new version of U.S. $ 150.
After these cuts, sales of e-book reader Amazon also increased up to three times the previous. Although Amazon does not announce how many successful physical books sold, the growth of digital books has increased very rapidly indeed. According to a survey from PricewaterhouseCoopers and Wilkofsky Gruen Associates Inc., at the time of stagnant sales of printed books, the last few years, sales of electronic books in 2010 actually increased from only U.S. $ 1 billion to U.S. $ 1.6 billion. Meanwhile, in the second quarter of this year, Amazon was able to sell the electronic books 143 100 books printed were sold. In the Amazon alone is about 630 thousand e-books, as well as some downloads of books freely available. Approximately 80 percent of books sold on the site approximately priced U.S. $ 9.99 or less. This price is cheaper than the price printed books that sold an average of about U.S. $ 25.